"Parents based in the northern part of London seeks an exceptional and qualified educator to support their youngest child on his initial journey to growing into an British gentleman."
Upon seeing this post, you might naturally skip the term "initial stages" as just an expression.
But, it may be the most important part of this unusual employment listing, as it seeks to find a teacher for a one-year-old.
Numerous of applications have since been received since the unidentified family advertised their call for the £180,000 per year tutor, who needs to be "someone very special".
In recent few weeks, the advert has received attention throughout the media, with several asking why?
Innovative Idea
The CEO, head and founder of an education consultancy, which is helping the family in their quest, said that notwithstanding first doubt, he considered the plan "far sighted", and "advanced".
When he spoke with the family, he mentioned they understood the atypical aspect of their demand, and how immature their son is.
However, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their older child was five, and by that stage "cultural conditioning had already become established".
But what does the family refer to by "cultural predisposition"?
It's "everything", Adam responded. "The manner you eat, the way you speak".
He explained the elder child had absorbed "extremely delicate, non-verbal cues" from the family, and had taken on their cultural ways. The family told the consultant they did not want the same situation to repeat itself with their infant.
The strategy: To hire a UK tutor, who must speak with Received Pronunciation, to influence the baby from the very start.
Natural Absorption
"Much of the learning at the start here is rather absorbed naturally," explained Adam.
It's by means of this natural absorption that the family are hoping the child will pick up the UK customs they want to impart.
He said the tutor needed to be an individual who studied at "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The instructor must be the suitable individual, they'll be performing things they may not realize they're doing, effortlessly," he added.
Expense Not a Factor
The family explained to him the chosen tutor should ideally also have understanding of or enthusiasm in equestrian activities, alpine skiing, artistic pursuits and music so as to influence the child in a wide range of passions.
Additionally though, he explained the family hoped the tutor to enrol the child on a range of classes so the child would be "horseback riding and picking up an tool by the time they are around three years old".
In the family's perspective, helping their son grow into a "UK sophisticate" will result in success and provide access.
"For all the advantages and disadvantages of that, because it's certainly a status symbol," he comments.
Yet, notwithstanding all this tutelage in "UK identity", could the child absorb so-called cultural leaning from the multicultural family he lives with anyway?
"Yes", replied Adam. "The family know this might not succeed, but they've just taken the attitude of, 'why not attempt it and we should start as early as we can', because the expense of it is irrelevant," he explained.
Impractical
A number of in the private teaching field who share these doubts.
An education leader, head and founder of Blue Education, who supplies individual instructors, wrote that "the journey of adopting dual cultures, or in fact, forming one's identity, is something that must be experienced personally, not designed."
He wrote that he had relocated from the Far East to the UK at the age of 7 years old, and had been educated understanding and practicing dual heritages. He progressed to be educated at the University of Cambridge.
"The concept that a single person can serve as a living vessel of Britishness, someone who can in some way transplant the qualities of a UK sophisticate to a 12-month-old child, strikes me as optimistic and impractical," he commented.
"In my experience, having a distinctly UK tutor from infancy will will not necessarily achieve the outcome they hope for.
"I never had that kind of mentor, and yet I have been privileged enough to experience many of the opportunities they desire for their son."
He continued: "The fact is, personal identity can not be dictated from the outside; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Of course, Britishness is something Adam hopes can be taught – and marketed.
"In my view the reality that the international society holds us in this light is something that we should be cherishing|valuing|appreciating
